Strategic Partner.
Ongoing one-to-one support to develop and deliver your plan.
Two Ways To Work With Me.
Your founder brand and the brand of your business isn't just what people say, or isn't just about what people see and know you for. It should be embedded in the entire experience they have, from the moment they meet you through to sales, working with you, and beyond.
There are two ways of working with me, depending on how much support you want. You can have a strategic sounding board to support your founder brand and the marketing that sits beneath it, or that same sounding board with hands-on implementation.
It always starts with the Founder Growth Blueprint. That gives us the diagnosis, your strategic priorities and a 90-day plan.
Strategic Partner
Ongoing one-to-one support for founders who want my thinking, perspective and guidance as they put their Blueprint into action.
90-day commitment in order to support delivery of agreed quarterly goals.
See MoreEmbedded Brand Partner
A more immersive, hands-on relationship for founders who want me working alongside them and their business to put the strategy into action.
Minimum six-month commitment to work through two 90-day cycles of goals.
See MoreStrategic Partner.
From £500 + VAT Per Month
Ongoing one-to-one support for founders who want my thinking, perspective and guidance as they put their Blueprint into action.
- Two meetings a month.
- Contact between meetings.
- Ongoing discussion around the priorities set in your Blueprint.
- Support with your personal brand and visibility.
- New ideas, opportunities and fresh perspectives.
- Help troubleshooting challenges and working through decisions.
- Reviewing progress and keeping focus on the plan.
- Access to my network of Brand Mixology specialists when extra expertise is needed.
I bring the strategic input, guidance, challenge and accountability. You and your existing team lead the implementation.
Embedded Brand Partner.
From £2,000 + VAT Per Month
This is an opportunity for me to work for an extended period of time with you and your business, reviewing and optimising all elements of your marketing for brand consistency and conversion optimisation.
This isn't simply strategic advice. I'm actively involved in developing opportunities, coordinating activity and helping deliver the plan. I work with only two to three founders at this level at any one time.
Founder Visibility And Profile
Identifying opportunities to raise your profile. Securing relevant articles and media coverage. Finding and pursuing the right podcast appearances. Supporting award applications and entries. Identifying speaking opportunities and relevant stages. Supporting your positioning, biographies and applications.
Connecting Visibility To Business Growth
Making sure visibility supports your wider business strategy. Identifying the right audiences and opportunities. Making sure bios, messaging and calls to action lead clearly back to the business. Connecting profile-building to lead generation, enquiries and commercial opportunities.
Marketing Strategy And Delivery
Reviewing and aligning your marketing assets. Keeping messaging and positioning consistent. Looking at your website, customer journeys, lead capture and conversion. Making sure there's a clear process for turning interest into enquiries and clients.
Customer Experience, Tools And Technology
Finding ways to simplify the customer experience. Exploring where AI and technology can help. Developing tools and resources where they're useful. Improving processes and cutting unnecessary complexity.
Specialist Expertise And Implementation
Bringing in Brand Mixology network partners where specialist skills are needed. Briefing and coordinating those people. Keeping the different strands of activity connected. Leading or doing the work myself where it sits within my skills.
Let’s hear it from them.
Here’s a few words from some of the founders I’ve worked with.
“My working hours have dropped by half”
“To have this resource to lean on has been phenomenal”
“We've now distilled the essence of who we are.”
“I was in a muddle...but now people know what I'm about”
The Starting Point.
Every Strategic Partner relationship begins with the Founder Growth Blueprint - a one-to-one strategic deep dive with you.
It's how I get the full picture. What's working, what isn't, where the opportunities are and what needs to happen next.
I look at you as the founder, your business, your visibility, your marketing and your infrastructure. You leave with:
- An assessment of where you are now.
- Five strategic priorities for the next 12 months.
- A practical 90-day action plan.
Not Sure Which Is Right For You?
Let's have a chat first.
Or get started with your Founder Growth BlueprintWeekly Mixology.
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