Strategic Build
From wanting ads to winning organic clients
Before investing in ads, Sasha needed stronger foundations. Clearer positioning, a reworked website and SEO led to three organic enquiries - and two paying clients.
Sasha Cameron
Psychosomatic therapist and founder of Mind Syntropy
Where Sasha was.
Sasha came to Brand Mixology because she wanted advice on running ads to bring more leads to her business.
It was clear from the outset that diving into this was going to lead to a lot of frustration and wasted cash. It was important that Sasha's positioning and offering were clear, and that she had a site that was optimised to convert. So this was our starting point.
“I felt like I was wasting a lot of time and not getting any results. No matter how much I tried I couldn't present my business in a clear and concise way.”
“Claire clarifies and unravels, and helps people really get what it is you do and offer.”
Sasha Cameron
What we did.
The brand and photography were already Sasha's. The work sat underneath them, in the message.
We started with Sasha's positioning, ideal client and offer, building a strategy around the work she wanted to do.
From there, we reworked her website so it reflected that strategy and made it easier for the right people to understand her work and enquire. A Brand Mixology partner, Nick Lima, founder of Rank Fresh, then gave the site an SEO overhaul.
“Claire was able to see past technical execution, which I was stuck on, and created a message that spoke to my clients, their needs and pains.”
What shifted.
Rather than sending paid traffic to a website that wasn't ready, Sasha had a clearer offer and a website built around it. Organic search gave us a way to see whether those foundations were working before investing in ads.
What changed.
Within a few months, Sasha received three organic enquiries through Google, and two became paying clients.
Given what a long-term strategy SEO is, and that we were almost starting from scratch, this is an incredible outcome and ROI for Sasha.
With that early evidence in place, the next step is to begin running ads with the same Brand Mixology partner to increase traffic.
“I can focus better on my business rather than constantly trying to get the messaging right. And I am now receiving my first enquiries from searches online.”
3
Organic enquiries through Google
2
Enquiries became paying clients
Sasha's video testimonial
coming soon
In Sasha's words.
“Do it! It's worth every penny and will transform your own view of your business.”
Psychosomatic therapist and founder of Mind Syntropy
See it come together.
You can also catch Sasha on the Brand Mixology podcast
It's OK to shine: how your energy vibes unlock success and confidence
Ever felt completely exhausted despite doing everything right? Claire sits down with Sasha Cameron to explore how we can unblock our life force, heal emotional trauma, and finally give ourselves permission to shine.
Ready for your own story?
Weekly Mixology.
Fed up of being hidden?
One email every week with inspiration, stories and actionable ideas to help you grow your personal brand and market your business - plus details of every latest podcast guest. Join Weekly Mixology.
