Strategic Build

From competing offers to a clear focus

Naomi had the expertise and the story. The work was deciding where to focus, then building a website that reflected those choices.

Naomi Buff

Breathwork expert, speaker and facilitator

Where Naomi was.

Naomi had a powerful story, an established brand and a wide range of offers. But her website didn't reflect her experience as a breathwork practitioner and facilitator, or the transformation she helps others create.

What we did.

We started by looking at her positioning and identifying the areas of work that felt most aligned. Together, we decided what to focus on now and what could be parked for the future.

We then repositioned her website around those priorities, giving each area of her work a clearer place and purpose.

What shifted.

The work gave Naomi clarity about where to put her energy. Rather than trying to give every offer equal attention, she could double down on the areas she'd chosen and take action with more focus.

What changed.

Naomi is thriving in the areas she chose to focus on. She's also proud to direct customers, or businesses looking for a speaker or facilitator, to the right section of her site, knowing it credibly represents her experience and expertise.

Naomi's video testimonial
coming soon