Strategic Build
A founder story at the heart of a travel business
Nadine's reputation was already established. Strategic Build work connected her personal story, website and wider marketing so her digital presence could reflect it.
Nadine Brady
Luxury travel expert
Where Nadine was.
Nadine had deep luxury travel expertise, a successful business and a strong reputation. Her digital presence didn't fully reflect that. She wanted to grow her personal brand and connect it to her business, but wasn't sure how to position herself.
What we did.
Through numerous conversations, we unpicked Nadine's story and brought it to the forefront. She also shared that story as a guest on The Brand Mixology Podcast.
We combined her founder story with her travel expertise to build a more professional company website, including a tool to nurture a VIP waitlist for her new travel range, The Life Edit.
Brand Mixology partners supported her social media strategy. We helped her hire a VA to deliver it and brought in an email marketing specialist for her ongoing communications. The website was built on an AI platform that lets Nadine update and create pages herself, without having to learn a complicated website system.
What shifted.
Nadine's personal brand became more clearly connected to her travel business. The website, social strategy and emails weren't separate tasks any more - they had a shared direction and the right people in place to support them.
What changed.
Nadine now has a more professional digital presence that reflects her expertise and reputation, with her founder story at its heart. Her website supports The Life Edit and its VIP waitlist, while her VA and email marketing specialist help keep her communications moving.
Being able to update the website herself gives her greater independence and one less headache as a busy founder. Considering paid traffic is the next stage, now that those foundations are working together.
Nadine's video testimonial
coming soon
In Nadine's words.
Luxury travel expert
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